Google types activate games turnkey family entertainment center and the screen flickers with royalty percentages and build timelines, but the real story breathes at $320,000 FOB Shenzhen, inside a 4,000 sq ft heartbeat that assembles in 45 days, royalty-free, EBITDA 46 %, payback 9.8 months.
The crate lands, 12-station VR arena, 80 m² interactive floor, twin 4 m motion walls, redemption kiosk, all vacuum-sealed, humidity under 40 %, CE, FCC, ROHS certificates tucked like birth certificates.
Week 1 smells of CAD drawings and mall landlord emails, site survey crew walks with laser measures, footfall counters click, GIS model predicts 680 visitors/day at 60 % conversion, $42,000 monthly gross humming beneath their boots.
Week 2 steel bends in Shenzhen, aluminum welds glow, PCBs flow through SMT at 80,000 components/hour, 48-hour burn-in at 60 °C, 80 % humidity, robotic arm calibrates sensors to 0.3 mm, writes compensation tables, births PDF certificates.
Week 3 the ship slides across the Pacific, 14 days DDP Los Angeles, activate games container stuffed with 14 complete arenas, freight cost per unit drops 9 %, ISPM-15 pine crates need no fumigation, cloud dashboard already pings the PC inside each box.
Week 4 customs clears, final-mile trucks roll, two techs unload at dawn, no crane, heaviest part 28 kg, magnetic floor tiles click like Lego, 90-minute build, 5-hour calibration, 2-hour staff training, soft-opening smells of popcorn and Instagram posts.
Week 5 grand opening erupts, dynamic pricing AI surges weekends +20 %, birthday parties upsell from $22 to $39, digital coins redeem at 78 %, landlord mails thank-you and 30 % fit-out subsidy cheque, $12,840 never leaves the operator’s bank account.
Year-1 ledger whispers $504,000 gross, rent takes 30 %, labor smiles for 18 %, software flat fee $299/month, electricity sips 3 %, net margin settles at 46 %, EBITDA $232,000, payback 9.8 months, IRR 98 %, franchise fee $0, royalty $0, marketing fund $0.
Excel model breathes on Activate Games website, activate games sensitivities for rent ±20 %, ARPU ±15 %, electricity +50 %, all humming beneath the 4,000 sq ft heartbeat that now earns.
Lock the 45-day timeline before global component shortage breathes, download the Gantt chart, book the virtual site walkthrough, secure territorial exclusivity before neighboring developer signs, the story now earns.
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